Premier Parking is excited to announce the commencement of its third (and newest!) hotel operation in Detroit, Michigan – Shinola Hotel. Premier is the exclusive valet provider for this incredible 129-room, newly-renovated and restored, and thoughtfully-curated downtown Detroit hotel.
Recently opened in December, and located at 1400 Woodward Avenue in the heart of downtown Detroit, Shinola Hotel is just a short distance from Grand Circus Park and Comerica Park – home of the Detroit Tigers. The hotel offers a diverse array of culinary experiences with a cocktail option in the Living Room or Evening Bar, authentic Southern Italian dishes at San Morello, and Detroit-style fried chicken at The Brakeman American Beer Hall and Penny Red’s (coming soon).
Shinola Hotel combines the best of two Detroit-based companies – Shinola, with its high-quality American-built craftsmanship, and Bedrock, with its development and urban revitalization expertise – to provide a unique experience worthy of the city itself.
The Shinola brand’s hotel concept follows the trend of lifestyle brands venturing into the hospitality industry — West Elm, Restoration Hardware, and Equinox (expected to open in New York by 2019) all reportedly have hotel projects in the works — but Shinola Hotel will be unlike any other lodging option in Detroit. Guests will be able to wake up to a Shinola clock. They can plug their phone charger into a Shinola power strip, and make their way down to the lobby to rent a Shinola bicycle. They can even listen to music from a Shinola turntable. These fabulous Shinola products may be purchased from the brand’s newly-constructed Hotel store.