Premier Parking is excited to announce the commencement of its third (and newest!) hotel operation in Detroit, Michigan – Shinola Hotel. Premier is the exclusive valet provider for this incredible 129-room, newly-renovated and restored, and thoughtfully-curated downtown Detroit hotel.

Recently opened in December, and located at 1400 Woodward Avenue in the heart of downtown Detroit, Shinola Hotel is just a short distance from Grand Circus Park and Comerica Park – home of the Detroit Tigers. The hotel offers a diverse array of culinary experiences with a cocktail option in the Living Room or Evening Bar, authentic Southern Italian dishes at San Morello, and Detroit-style fried chicken at The Brakeman American Beer Hall and Penny Red’s (coming soon).

Shinola Hotel combines the best of two Detroit-based companies – Shinola, with its high-quality American-built craftsmanship, and Bedrock, with its development and urban revitalization expertise – to provide a unique experience worthy of the city itself.

Shinola Hotel building in 1975, photo credit of Detroit Historical Society

The Shinola brand’s hotel concept follows the trend of lifestyle brands venturing into the hospitality industry — West Elm, Restoration Hardware, and Equinox (expected to open in New York by 2019) all reportedly have hotel projects in the works — but Shinola Hotel will be unlike any other lodging option in Detroit. Guests will be able to wake up to a Shinola clock. They can plug their phone charger into a Shinola power strip, and make their way down to the lobby to rent a Shinola bicycle. They can even listen to music from a Shinola turntable. These fabulous Shinola products may be purchased from the brand’s newly-constructed Hotel store.

Follow Shinola Hotel on Instagram to see more of what this new development has to offer its guests! To book your stay at the Shinola Hotel, visit their website.