Lora PfefferVice President | Healthcare

In 2017, Premier Parking gained a valuable asset to its executive team in Vice President of Healthcare, Lora Pfeffer. Lora’s education and work experience make her well equipped to foster and lead the growth of Premier’s healthcare portfolio, branded “Premier Care”. Lora graduated with honors from the University of Oklahoma where she completed both her business degree and her juris doctorate degree which included a semester abroad studying law at Oxford University in London.

Along with Lora’s impressive educational background, her work in the healthcare space is far-reaching. Her career began in 2012 when she worked for MedAssets as a Contract Negotiator on the Pre-Commit Team where she saw contracts exceeding $50 million in annual spend.

Switching gears slightly in 2014, Lora found herself at Medline Industries, Inc. leading the North Texas Division’s Distribution Sales team. During her time at Medline, Lora’s division grew over a hundred million dollars in sales thanks to her strategic implementation of distribution channels. Under her leadership, these distribution channels were maximized for efficiency as millions of different items were moved throughout the supply chain.

Lora’s connections and understanding of what healthcare facilities and providers want and need allowed her to make the seamless transition to VP of Healthcare at Premier. Her ability to provide healthcare facilities with unique solutions to meet its unique needs has allowed her to become the successful businesswoman she is today. Her outside-the-box thinking, personable demeanor, and extensive background in business and healthcare are just some qualities that have allowed her to help connect Premier with thousands of facilities across the country.

Lora’s success goes far beyond her business-orientated accomplishments, as she continuously strives to better the patient experience at every healthcare facility at which Premier operates. A huge advocate of self-care and wellness in both her professional and personal life, Lora works to make sure patients experience excellent care from the moment they arrive at a healthcare facility to the moment they leave.

Lora is team player, strategic thinker, and excellent leader who we are proud to have as a part of our Premier team. Outside of work, Lora resides in Frisco, Texas where she is active in the fitness/yoga community.

What’s the coolest place you’ve ever visited?  The south of Spain (Alicante).

When you were a kid, what did you want to be when you grew up?  An anesthesiologist, like my next door neighbor (because it was the longest word I knew as a little kid).

Given the choice of anyone in the world, who would you like to have as a dinner guest?  Russell Westbrook – even as a Mavs fan for life, Westbrook is my favorite NBA player; I love the way his mind works!

Deanna Lazarus